Distinctiveness is a brand’s ability to stand out, so that customers can easily identify it. When you think about all the brands you love, what stands out for you? Do you know why those brands stay at top of mind?
Well, we do know that distinctiveness helps brands grow quickly. Instead of trying to differentiate your product or service against your competitors (which can take longer and doesn’t guarantee you customers), focus on elements your customers can recognize and connect with instantly.
Distinctive elements show customers what kind of brand they’re engaging with and can include colors, logos, taglines, symbols, celebrities, or even advertising styles. They not only grab your customers attention, but they also trigger instinctual responses and set your brand apart from a sea of other brands.
We’ve developed a few resources for you to figure out how distinct your current brand is. If you have any questions, feel free to get in touch – we love a chat.
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